Diagnosis
We audit brand, system and market. We tell you what’s broken — even if you don’t want to hear it.
CREATIVE CONSULTANCY · BRANDING · SYSTEM · PERFORMANCE
Revenue matters, passion leads.
No fluff. No empty plans. No 2015. Just brand, system and growth — for companies, freelancers and creators with something genuine to offer.
Scroll ↓ REMOTE FIRST · 365 D / Y NO 2015
Fetén is a creative consultancy. We sell judgment, not hours. We think before we propose. And we only propose when there is something real to move.
We work on two planes. Creative direction and brand when the gap is point of view. System, funnels and measurable advertising when the gap is commercial flow. Most of the time, it is both.
We don’t chase growth. We choose carefully. Few clients, few meetings, lots of work done well. When we say yes, we mean yes.
Revenue matters — without it there is nothing to defend. But passion decides what you build, for whom and why.
That is Fetén.
02 · Identity
What Fetén is and what it isn’t.
IS +
- 01 Uncomfortable when it has to be
- 02 Creative with purpose, not decoration
- 03 Tougher on itself than on the client
- 04 Up to date — out of necessity, not trend
- 05 A partner, not a vendor
ISN’T −
- 01 Condescending with the client
- 02 A snake-oil seller
- 03 A blind trend-follower
- 04 A studio making pretty videos with no strategy
- 05 An agency that charges for existing
03 · Personality
Five words.
If Fetén were a person, it would be the one who says what they think in a meeting even if it’s awkward, who doesn’t sell what they can’t deliver, and who treats every project as their own.
- 01 Provocative
- 02 Rigorous
- 03 Creative
- 04 Direct
- 05 Committed
04 · Services
What we do
Five disciplines, one obsession: turning attention into revenue. None of the pretty stuff that doesn’t sell.
- / 01
Branding
Positioning, concept and narrative that give your brand a real point of view in your audience’s head.
See branding → - / 02
System
Strategy, funnels and AI automation that do in hours what used to take weeks.
See system → - / 03
Paid Media
Acquisition that earns its keep. Creative and media buying measured in paying customers, not likes.
See paid media → - / 04
Film
Commercials, branded content, docs and social-first films — always backed by strategy, never an orphan pretty video.
See film → - / 05
Web Design
Brand-aligned sites and ecommerce. Astro, Next.js, Shopify (classic and headless). Real performance, technical SEO, conversion without losing identity.
See web design →
Sectors
We work with
Any project can combine creative direction, branding, system and performance. The label of the sector doesn’t lock the services — the first conversation does.
06 · Process
How we work
No meetings just because. No decorative deliverables. Four steps, all justifiable in terms of real impact.
Strategy
Plan with goals, KPIs and owners. No decorative slides. No 2015 communication plans.
Execution
Branding, content, ads and automation. Real production, not mockups.
Growth
We iterate on real data. What works gets scaled. What doesn’t, gets replaced.
07 · Clients
What they say
Working with Fetén completely changed how we present our brand. And, more importantly, what we sell.
M
Marta L.
Founder · Capsulæ
No fluff. They tell you what you need to hear and then ship it. Outstanding.
D
Daniel R.
Marketing Director · Creator Brand
08 · Start
If your brand has something genuine to say, let’s talk.
Tell us about your business. We reply in under 48 hours with an honest first take.
09 · Contact
Let’s talk
- hola@solofeten.com
- Base
- Online
- Social
- Instagram ↗