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HOTELS · DIRECT BOOKINGS · PAID MEDIA

We fill your hotel with direct bookings. Less OTA commission, more margin.

Strategy, creative and media buying for boutique and luxury hotels that want to reduce reliance on Booking, Expedia and the major OTAs. We build your own audience, an email funnel and direct-booking campaigns — where your margin is 15-25 points higher.

Audit my hotel See cases

Diagnosis

What we see in hotels filling occupancy but losing margin

Common symptoms — none of them your fault.

  • 01 Booking takes 18-25% commission and the moment you stop paying, you stop appearing.
  • 02 Direct bookings stagnant — the website ticks boxes but doesn’t convert.
  • 03 No proprietary guest database — every year you start from zero.
  • 04 Spend on Google Hotel Ads without knowing if it beats OTA cost.
  • 05 Generic chain-style creative that doesn’t differentiate your hotel from the one next door.

Services

What we do for your hotel

Four pieces that lower your real acquisition cost (beyond CPC) and build a long-term asset.

  • / 01

    Direct booking strategy

    Audit current channel mix (OTA vs direct), dynamic pricing, exclusive web packages and brand narrative. Real reasons for guests to book direct, not via Booking.

  • / 02

    Funnels + hospitality CRM

    Pre-stay email capture, upsell automations (spa, F&B, transfers), post-stay reactivation. Your database is your most profitable asset.

  • / 03

    Media buying Meta + Google Hotel Ads + YouTube

    Meta and TikTok for visual brand acquisition. Google Hotel Ads for high intent. YouTube for premium hotels with long-form video. Optimized by real revenue, not click.

  • / 04

    Tracking + revenue management hooked in

    Full attribution: campaign → booking → total revenue (room + extras). Connection to your PMS (Mews, Cloudbeds, Opera). You decide what to sustain with margin data.

Results

Expected outcomes

Ranges based on hotels in this category. Benchmark, not guarantee.

20–40%
Increase in % of direct bookings vs. OTA
−30%
Average acquisition cost vs. OTA cost
<10 days
Time-to-launch from project signoff
+15–25%
RevPAR uplift in low season with brand campaigns

Fit

Who it’s for

  • Boutique and luxury hotels (4-5★) with differentiable brand identity.
  • Small chains (2-10 hotels) needing unified acquisition and CRM.
  • Hotels with >40% OTA reliance wanting to pivot the mix.
  • Resorts with premium experiences (spa, F&B, events) needing storytelling.

Who it isn’t for

  • Low-cost stop-over hotels — guest books on price, not brand.
  • Businesses without internal marketing/revenue team able to receive data and decide.
  • Hotels without a real product differentiator — first build the reason to book direct.

Process

How the engagement works

  1. 01

    Initial audit · 5–7 days

    Review channel mix, web, PMS, OTAs, database. Opportunity map and plan with KPIs per channel.

  2. 02

    Setup · week 2–4

    PMS integration, hospitality CRM, Google Hotel Ads + Meta campaigns, pre/post-stay email funnels.

  3. 03

    Launch & iterate · month 1–4

    Continuous creative, per-source-market testing (UK, DACH, US), revenue-based optimization. Monthly reporting on direct vs. OTA.

  4. 04

    Scale · month 4+

    What works gets more budget; we open new source markets. CRM build for future seasons.

FAQ

Frequently asked questions

What’s the minimum budget?

From €5,000/month in ad spend for boutique. For 4-5★ multi-market, from €10,000. Management fee on top.

Do I have to drop Booking?

No. Booking still works for new-traveler discovery — but it shouldn’t be your primary channel. We help you balance the mix, not break it.

Do you connect with my PMS?

Yes. We work with Mews, Cloudbeds, Opera, SiteMinder, Profitroom and most modern PMS. Custom stack — we evaluate integration.

How long until results?

First direct paid bookings in 2-3 weeks. Channel mix pivoting from month 2. Sustained ROI and CRM build from month 3-4.

Fixed fee or percentage?

Fixed monthly fee + optional variable on incremental direct revenue. No percentage on ad spend.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

How we activate it

Services for this vertical

Start

How much Booking commission could you save this year?

We audit your channel mix, web and CRM in a week. We give you a plan with real numbers — and whether it makes sense to work together.

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