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CONSULTANCY · E-COMMERCE · SCALABLE REVENUE

E-commerce: if your ROAS scales but your margin drops, you’re not growing — you’re just selling more expensively to the same customers.

Consultancy for online stores (Shopify, Woo, custom) that want to scale revenue without breaking profitability post-iOS14. We work contribution margin, blended CAC, creative testing and retention funnels — not the metrics Meta shows that don’t include real costs. Measured in margin, not platform ROAS.

Audit my ads See cases

Diagnosis

What we see in stores scaling spend without scaling profit

If it sounds familiar, it’s not you — it’s the system.

  • 01 Meta ROAS says "5×", the bank says you’re losing money.
  • 02 Spend up, sales up, margin flat or down.
  • 03 Creative fatigued in 2 weeks and nobody producing new at pace.
  • 04 Attribution broken post-iOS14 — you don’t know if Meta or Google brings the sale.
  • 05 Previous agency charging 15% on ad spend that constantly "recommends spending more".

Services

What we do for your store

Four pieces that only deliver when they go together.

  • / 01

    Native creative per platform

    Concepts, copy and native production for Meta, TikTok, Google and YouTube. UGC, measured hooks, variants for fast iteration. Sustained weekly production — not one-off campaigns.

  • / 02

    Margin-focused media buying

    Account setup, campaign structure, daily scaling. Optimization by contribution margin (not platform ROAS). Knowing what can sustain at scale.

  • / 03

    Tracking + blended attribution

    Conversions API, GA4, light MMM models. Triangulation between Meta, Google and bank data. You know which euro converts which sale, in reality.

  • / 04

    CRO + AOV strategy

    We don’t just bring traffic — we optimize conversion and AOV. Bundling, upsell, post-purchase, automated email. Every visit weighs more.

Results

Expected outcomes

Ranges based on stores in this category. Benchmark, not guarantee.

30–50%
ROAS uplift (measured at contribution margin)
1.8–2.5×
Sales / month vs. baseline
<7 days
Time-to-launch from project signoff
+15–25%
AOV uplift via bundling and upsell

Fit

Who it’s for

  • Online stores with billing >€50k/month and product that already converts organically.
  • DTC with premium or niche product (not commodity at lowest price).
  • Brands with healthy margin (>40%) that can absorb CAC at scale.
  • Teams wanting real metrics (margin, blended CAC) instead of platform ROAS.

Who it isn’t for

  • Stores with margin <20% — unit economics don’t support paid scaling.
  • Businesses without sustained creative production (min. 4-8 pieces/month) — paid without creative stalls.
  • Anyone chasing "10× ROAS" without thinking real margin — the metric is misleading.

Process

How the engagement works

  1. 01

    Initial audit · 48h

    Review accounts, tracking, attribution, web, AOV. Margin-leak map + acquisition plan with real KPIs.

  2. 02

    Setup · week 1–2

    Campaign structure, Conversions API + GA4, blended attribution, margin dashboards. Solid base before scaling.

  3. 03

    Launch & iterate · month 1–3

    Weekly creative production, angle testing, contribution-margin optimization. Weekly reporting on real margin.

  4. 04

    Scale · month 3+

    What scales at margin gets more budget; what doesn’t gets killed fast. Open channels (TikTok, Google PMax, YouTube) on validated base.

FAQ

Frequently asked questions

What’s the minimum budget?

From €5,000/month in ad spend. For real scaling, from €15-30k. Below that, data isn’t significant for margin optimization.

My ROAS is 4×. Why do you think I’m losing money?

Platform ROAS doesn’t include COGS, fulfillment, returns, payment fees, discounts. When you account for it all, "ROAS 4×" can be margin 0 or negative. We audit real margin, not Meta ROAS.

Do you work with Shopify, WooCommerce, Magento?

Yes. Specialized in Shopify (most modern DTC) but also WooCommerce, Magento and custom stacks. Whatever your product needs.

How long until results?

First scaled sales in 2-3 weeks. Margin improvement confirmed in month 1-2. Sustainable scaling from month 2-3.

Fixed fee or percentage?

Fixed monthly fee + optional variable on incremental margin (not on ad spend). We align with your P&L, not your credit card.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

How we activate it

Services for this vertical

Start

Is your ROAS high but the bank doesn’t notice?

We audit accounts, tracking and real margin in 48h. We tell you exactly if you’re growing or just spending — and whether it makes sense to work together.

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