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FASHION BRANDS · BRANDING · CREATIVE DIRECTION

We build fashion brands with a point of view. Not decorative palettes or Shopify packs.

Branding, creative direction, lookbooks, fashion film and ecommerce — aligned under one vision. For emerging and established brands that want to compete on narrative, not on discount.

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Diagnosis

What we see in brands with strong product and weak presentation

If it sounds familiar, it’s not you — it’s the lack of system.

  • 01 Strong garment design but weak visual presentation — product photos that kill the brand.
  • 02 Instagram showcases pieces but builds no world — no reason to come back tomorrow.
  • 03 Generic Shopify template that levels you with any dropshipper.
  • 04 Drop-by-drop releases without editorial system — every drop reinvents the wheel.
  • 05 High investment in garment production, zero in visual system — imbalance shows.

Services

What we do for your brand

Four pieces aligned under one vision. We don’t sell them separately.

  • / 01

    Brand identity and platform

    Positioning, narrative, visual and verbal principles. Why you exist, for whom, with what criteria. Before logos.

  • / 02

    Per-collection creative direction

    Lookbook, fashion film, social content, campaigns. Each drop with its chapter, all from the same book.

  • / 03

    Fashion film production

    Fashion film, behind-the-scenes, campaign films. Cinematic production with editorial criteria. The piece that justifies your ticket.

  • / 04

    Brand-aligned ecommerce

    Shopify (or headless) that respects your identity, not dilutes it in templates. Conversion without losing editorial character.

Results

Expected outcomes

Ranges based on brands we’ve worked with. Benchmark, not guarantee.

+50–100%
Brand recognition in target audience
2×
AOV (Average Order Value) vs. baseline
<14 days
Time-to-launch full identity
+30%
Web conversion vs. generic template

Fit

Who it’s for

  • Emerging brands with solid product (1+ collection released) ready to scale.
  • Established brands needing rebranding for a new era or segment.
  • Founders with a clear point of view about what they want to build.
  • DTC brands (Shopify, custom) wanting to reduce marketplace dependency.

Who it isn’t for

  • Brands copying trends without their own point of view — we don’t do copy/paste.
  • Anyone chasing "more sales fast" without understanding branding is mid-to-long-term leverage.
  • Brands without budget to produce collection + branding + audiovisual at quality.

Process

How we work with you

  1. 01

    Immersion + positioning · 2 wks

    Brand, audience and competitor audit. Definition of narrative and verbal platform before touching design.

  2. 02

    Visual + verbal system · wk 3-5

    Full identity: logo, palette, typography, principles. Operational manual, not 80-page bible.

  3. 03

    Rollout (lookbook, web, content) · month 2-3

    Application to current collection: fashion film, lookbook, ecommerce, social. End-to-end production.

  4. 04

    Iterate per collection · ongoing

    Each drop builds on the system, not against. Evolution without losing coherence.

FAQ

Frequently asked questions

How much does it cost?

Full branding from €10,000. Lookbook + fashion film from €6,000. Full pack (branding + audiovisual + ecommerce) from €20,000. Closed quote in 48h after a call.

Branding only, or web too?

Both, integrated. The website is where the brand converts — we don’t outsource it to someone who doesn’t understand your identity.

Do you produce garments?

No. That’s your strength. We build the brand, presentation and digital connection. Mutual focus on what each does best.

Do you work with small brands?

Yes, if there’s a point of view and solid product. We don’t do branding by the kilo. If you only need a logo, look elsewhere.

Delivery time?

6-8 weeks for full branding. Pack with audiovisual and ecommerce: 3 months. No artificial process stretching.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

How we activate it

Services for this vertical

Start

Does your brand compete on discount or on narrative?

30-minute call to understand where you are. We tell you exactly what we’d propose — and whether it makes sense to work together.

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