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04 · PAID MEDIA · PERFORMANCE

Acquisition measured in customers. Not likes.

Creative and media buying on Meta, Google, TikTok and LinkedIn — focused on CAC, ROAS and LTV, not vanity metrics. Every euro spent has to justify itself in business terms.

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Services

What we do

Four disciplines that only deliver when they go together:

  • / 01

    Acquisition strategy

    Funnel, audiences, offer and message. Before spending the first euro, we define what we expect from the investment.

  • / 02

    Creative for ads

    Concepts, copy and native production for each platform. UGC, measured hooks and variants for fast iteration.

  • / 03

    Media buying

    Account setup, campaign structure, scaling and daily optimization. No autopilots.

  • / 04

    Tracking and attribution

    Conversions API, attribution models and dashboards. Knowing which euro converts what — not estimates.

Who we serve

Who it is for

Paid media fits if:

  • 01 Your product or service converts well organically and you want to scale.
  • 02 You have invested in ads but acquisition cost doesn’t add up.
  • 03 You are launching a new product and need fast traction.
  • 04 You operate in e-commerce, info-products, mid-cycle B2B or premium services.
  • 05 You want to stop paying an agency that only sends you screenshots of likes.

Process

How we work

Focus on business metrics. Reporting for the client, not for the agency.

  1. 01

    Audit and plan

    Account, creative and tracking review. Plan with budget, KPIs and owners. We give it before any commitment.

  2. 02

    Setup

    Campaign structure, audiences and events. Conversions API and attribution models. Solid base before scaling.

  3. 03

    Launch and iterate

    Continuous creative production, angle testing and daily optimization. Clear weekly reporting, no decorative charts.

  4. 04

    Scale

    What works gets more budget; what doesn’t gets killed fast. Controlled growth, not budget binge.

FAQ

Frequently asked questions

What minimum budget do I need?

We work from €3,000/month in ad spend. Below that, data isn’t significant and you’re better off investing in organic or another front.

How do you charge — % or fee?

Fixed monthly fee + optional performance fee. No hidden % on ad spend that rewards spending more for its own sake.

Do you handle creative too?

Yes, and it’s what moves the needle most. If you only want media buying, there are specific agencies; we come in where creative is the ROAS lever.

Which platforms?

Meta (Facebook/Instagram), Google (Search/Performance Max/YouTube), TikTok and LinkedIn. Choice depends on where your audience is — not our preferences.

We work with

Where we apply this

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