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PHYSIOTHERAPY · PAID MEDIA · FUNNELS

We fill your physiotherapy clinic. Measured in sessions booked, not likes.

Strategy, creative and media buying built for physiotherapy clinics. Private-patient acquisition with online-booking funnels — less dependency on insurance referrals or seasonality.

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Diagnosis

What we see in clinics that are saturated and empty at the same time

Common symptoms — none of them your fault.

  • 01 Reliance on insurance referrals that pay little and arrive late.
  • 02 Tried organic social, but reach has collapsed.
  • 03 Ad spend on autopilot that neither pays off nor is understood.
  • 04 Calls that don’t turn into bookings because nobody qualifies them.
  • 05 No way to tell which specialty (pelvic floor, sports, neurological) is actually profitable.

Services

What we do for your clinic

Four pieces designed for physio — not generic "health".

  • / 01

    Strategy and creative per specialty

    We split campaigns by pelvic floor, sports, orthopedic, neurological. Different audiences, different pain points, specific copy and creative. Measured hooks, not generic.

  • / 02

    Online-booking funnels

    Acquisition → online or WhatsApp booking with integrated calendar. The patient books without going through reception. Your team only handles exceptions.

  • / 03

    Media buying on Meta + Google

    Meta for visual acquisition and Google Search for active intent ("physio near me + city"). Optimized for cost per booking, not per click.

  • / 04

    Tracking + LTV per specialty

    You know which specialty attracts repeat patients. Dashboards with CAC, LTV and ROI per treatment. You decide where to invest with real data.

Results

Expected outcomes

Ranges based on clinics we’ve worked with. Benchmark, not guarantee.

30–40%
Cost-per-booking reduction in 90 days
2×
Private sessions / month vs. baseline
<5 days
Time-to-launch from project signoff
4 weeks
Calendar booked out from launch

Fit

Who it’s for

  • Clinics with 2+ physios on staff that want to reduce reliance on insurance.
  • Centres with local reputation that don’t know how to scale private practice.
  • Specialists (pelvic floor, sports) with mid-high ticket and low digital competition.
  • Multi-site groups that need unified acquisition.

Who it isn’t for

  • Solo physios without operational structure for increased flow — first build that base.
  • Clinics 100% reliant on public/insurance referrals — no margin to invest in acquisition.
  • Businesses without online booking — funnel breaks at step one.

Process

How the engagement works

  1. 01

    Initial audit · 48h

    Review accounts, funnel, booking system and current reporting. Leak map + acquisition plan.

  2. 02

    Setup · week 1–2

    Campaigns per specialty, integration with online booking, dashboards. Measurable from day one.

  3. 03

    Launch & iterate · month 1–3

    Continuous creative, per-specialty testing, daily optimization. Weekly reporting on booked sessions.

  4. 04

    Scale · month 3+

    What works gets more budget; what doesn’t gets killed. Sustained growth without saturating the team.

FAQ

Frequently asked questions

What’s the minimum budget?

From €1,500/month in ad spend for small clinics. For multi-site, from €3,000. Below that, data isn’t useful for optimization.

What if I rely heavily on insurance?

We don’t tell you to drop insurance — we help you build the private channel in parallel, so you can pivot the mix when it pays off. Reduce reliance, don’t break it overnight.

Does it work for solo physios?

Only if you have capacity to handle the flow. For solo practitioners we recommend building base first (web, booking system) — then ads. Reverse order doesn’t work.

How long until results?

First bookings in 2 weeks. CAC reduction from month 2. Per-specialty optimization from month 3.

Fixed fee or percentage?

Fixed monthly fee + optional variable on outcome. No percentage on ad spend that rewards spending more.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

How we activate it

Services for this vertical

Start

Is your calendar lighter than your clinic can deliver?

We audit your ads, funnel and booking system in 48h. We tell you what’s broken and what can improve — and whether it makes sense to work together.

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