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MUSIC ARTISTS · BRANDING · CREATIVE DIRECTION

We build identity for music artists. No generic aesthetic, no templates.

Branding, creative direction, audiovisual, photography and web — aligned under one narrative vision. For artists with something to say who need a team that can translate it into a visual system, not a Pinterest moodboard.

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Diagnosis

What we see in artists with potential and no visual system

If it sounds familiar, it’s not you — it’s the scattered team.

  • 01 Each release looks like a different artist — designer A, photographer B, producer C, no thread.
  • 02 Lots of content, low recall — the algorithm gives you reach but nobody remembers who you are by next week.
  • 03 Manager and label push for "more volume" without building brand equity.
  • 04 Music videos look good in isolation but don’t build a coherent universe with your music.
  • 05 Generic Squarespace artist site that doesn’t convey anything your music does convey.

Services

What we do for your career

Four pieces aligned under single creative direction. We don’t sell them separately.

  • / 01

    Identity and positioning

    Full brand system: logo, palette, typography, visual principles, world-building. We define what you say, for whom and with what criteria. Before Pinterest.

  • / 02

    Cross-cutting creative direction

    Cover art, music video, social, merch, stage. One vision applied to every touchpoint. Coherence builds recall.

  • / 03

    Audiovisual production

    Lead music video + content series for social. Same world, same DNA. Cinematic production with editorial criteria — not random fast cuts.

  • / 04

    Web + digital presence

    Your own site (no Linktree, no EPK). The gravity centre of your career where you control narrative, data and conversion to real fans — not impressions that evaporate.

Results

Expected outcomes

Ranges based on artists we’ve worked with. Benchmark, not guarantee.

+200%
Average engagement on releases vs. baseline
3×
Visual recall at 7 days post-release
<14 days
Time-to-rollout from identity approval
1/month
Sustained release cadence aligned to system

Fit

Who it’s for

  • Artists with label or management wanting to elevate visual quality without losing authorship.
  • Independents with a baseline fanbase (1k+ monthly listeners) ready to scale.
  • Producers and collectives with clear sonic identity needing visual translation.
  • Artists in transition (genre change, new era, debut album).

Who it isn’t for

  • Anyone after a "nice logo" without engaging in narrative strategy.
  • Artists without solid musical material — branding amplifies what’s there, doesn’t invent.
  • Anyone wanting to copy another artist’s aesthetic — we don’t design imitations.

Process

How we work with you

  1. 01

    Narrative immersion · 1-2 wks

    Interviews with you and team, listen to material, define the world. We discover what you are — not what you think you should be.

  2. 02

    Visual identity · wk 2-4

    Full system: logo, palette, typography, usage principles. One direction, approved by who decides.

  3. 03

    Creative rollout · month 2-3

    Application to lead video, social content, web, photography. End-to-end execution or oversight if you have a team.

  4. 04

    Iterate per era · ongoing

    Each new era builds on the foundation, doesn’t break it. Coherence over time, evolution without reset.

FAQ

Frequently asked questions

How much does it cost?

Full branding + identity rollout from €12,000. Audiovisual production (music video + content) from €8,000. Full pack (branding + audiovisual + web) from €25,000. Closed quote within 48h after a call.

Do you work with signed artists or only independents?

Both. With label-signed artists we set up communication with A&R and management to avoid breaking processes. With independents we are the full creative team.

Music videos only, or content production too?

Both, together. The standalone video doesn’t build brand — it needs a content series around it that extends the world.

Delivery time?

4-6 weeks for full branding. Music video 6-10 weeks depending on production. Full pack 2-3 months.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

What if I already have a creative team?

We provide creative direction in oversight mode — your team executes, we set direction. Works well with established artists.

How we activate it

Services for this vertical

Start

Does your career deserve a visual system that lives up to it?

30-minute call to understand where you are. We tell you exactly what we’d propose — and whether it makes sense to work together.

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