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REAL ESTATE · PAID MEDIA · FUNNELS

We bring buyers to your real estate agency. Measured in closings, not forms.

Strategy, creative and media buying for agencies selling mid-to-high ticket properties. You reduce reliance on Idealista/Rightmove/Zillow, build your own pipeline and measure leads to signature — not to the contact form.

Audit my acquisition See cases

Diagnosis

What we see in agencies with traffic but no closings

If it sounds familiar, it’s not you — it’s the system.

  • 01 Reliance on Idealista, Rightmove, Zillow with rising costs and tight commissions.
  • 02 Leads that fill the form but never pick up the phone or show up to the visit.
  • 03 Sales team saturated with cold leads that don’t convert — and demotivated.
  • 04 No way to know if Meta leads are worth more, less or the same as Google.
  • 05 Reporting on clicks and forms — never on properties sold or commission generated.

Services

What we do for your agency

Four pieces to acquire qualified buyers in a market with high tickets and long cycles.

  • / 01

    Creative per property type

    Primary residence, second home, investment, luxury — each audience with its own funnel. Native video, virtual tours, neighborhood narrative. No generic renders.

  • / 02

    Funnels with prior qualification

    Lead magnet → diagnosis (budget, timing, financing) → call with agent. WhatsApp bots that filter curious from real buyer. Your team only talks to those who close.

  • / 03

    Media buying Meta + Google + YouTube

    Meta and TikTok for broad acquisition and nurturing. Google Search for high intent ("home for sale + area"). YouTube for premium long-form storytelling.

  • / 04

    Tracking + buyer LTV

    Full attribution lead → visit → offer → signature. You know which euro generates which commission. You kill non-performing campaigns and scale the ones that work, with real data.

Results

Expected outcomes

Ranges based on agencies in this category. Benchmark, not guarantee.

30–40%
Cost-per-qualified-lead reduction in 90 days
2–3×
Site visits / month vs. baseline
<7 days
Time-to-launch from project signoff
+30%
Closings / month in own pipeline (not portal)

Fit

Who it’s for

  • Agencies with property portfolio >€500k that want to reduce portal reliance.
  • Developers with own product (residential, hospitality) needing direct sales.
  • Multi-region agencies that need unified acquisition and reporting.
  • Teams that want real metrics (lead → visit → close) instead of clicks and forms.

Who it isn’t for

  • Agencies with low-priced inventory (<€150k) — unit economics don’t support high CAC.
  • Businesses without a sales team that can manage qualified leads with months of follow-up.
  • Anyone who wants to "buy leads" without their own process. Conversion isn’t done by ads.

Process

How the engagement works

  1. 01

    Initial audit · 48h

    Review accounts, funnel, CRM, sales team. Leak map + acquisition plan with budget and KPIs.

  2. 02

    Setup · week 1–2

    Campaigns per property type, CRM integration (HubSpot, Salesforce), WhatsApp funnel, dashboards.

  3. 03

    Launch & iterate · month 1–3

    Continuous creative, per-area and per-property testing, optimization by real-visit cost. Weekly pipeline reporting.

  4. 04

    Scale · month 3+

    What works gets more budget, we open new channels (YouTube, LinkedIn for investment). Growth without saturating the sales team.

FAQ

Frequently asked questions

What’s the minimum budget?

From €3,000/month in ad spend. For premium or luxury, from €5,000. Management fee on top.

What if I rely heavily on Idealista/Rightmove?

We don’t tell you to drop them — we help you build the direct channel in parallel, so when portals raise prices you have an alternative. Reduce reliance, don’t break it overnight.

Does it work for new-build developers?

Especially well. New build has clear timing and strong storytelling — a great fit for video + paid media. You save the portal commission.

How long until results?

First qualified leads in 2-3 weeks. First visits in month 1. Closings depend on cycle (45-90 days residential, 90-180 luxury).

Fixed fee or percentage?

Fixed monthly fee + optional variable on closings. No percentage on ad spend. We align with your commission.

Do you work fully remote?

Yes. Strategy, creative, media buying and reporting all run remotely. If the project needs a shoot or in-person session, we schedule it.

How we activate it

Services for this vertical

Start

Are you leaving commissions on Idealista that you could close direct?

We audit ads, CRM and funnel in 48h. We tell you what can be acquired direct — and whether it makes sense to work together.

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