This is a sample case. Replace it with a real one when the client approves publication. Keep the same structure: context, challenge, what we did, results.
Context
Capsulæ started as a personal project: short documentary pieces about people and stories worth telling. The challenge: turn that exercise into a brand with its own voice, capable of sustaining itself on social without losing editorial ambition.
The challenge
Three simultaneous fronts:
- Positioning: what kind of thing is Capsulæ? A production company? An audiovisual newsletter? A medium?
- Publishing system: a sustainable cadence and a production pipeline that didn’t require reinventing everything for each capsule.
- Identity: an aesthetic you recognize in five seconds while scrolling.
What we did
We worked in three overlapping blocks over four months:
- Brand strategy — defined the territory: “emotional capsules about people that stay in your head a week later”. Made it clear which stories we don’t tell.
- Visual system — cinematic palette, editorial typography, beat-asynchronous cutting. A motion library for opening/closing reused across capsules.
- Production pipeline — modular preproduction: a capsule goes from idea to published in 14 days with a team of three.
Results
- Average engagement +340% vs. previous baseline.
- 12 capsules shipped in the first cycle with cadence held.
- Active audience in Spain, Mexico, Colombia and Argentina with zero paid spend.
Got a project with editorial potential but no system behind it? Let’s talk.