<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Fetén · Insights</title><description>Notes and opinions on branding, system, performance and creative direction for brands that want to grow without fluff.</description><link>https://solofeten.com/</link><language>en-US</language><item><title>More leads isn&apos;t the goal. Better leads is.</title><link>https://solofeten.com/en/insights/better-leads-not-more-leads/</link><guid isPermaLink="true">https://solofeten.com/en/insights/better-leads-not-more-leads/</guid><description>Why premium businesses chasing lead volume end up burning budget, and how to design acquisition that filters instead of floods.</description><pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate><category>performance</category><category>strategy</category><author>Fetén</author></item><item><title>Your brand doesn&apos;t have a logo problem. It has a system problem.</title><link>https://solofeten.com/en/insights/brand-system-not-logo/</link><guid isPermaLink="true">https://solofeten.com/en/insights/brand-system-not-logo/</guid><description>Why most rebrands change nothing, and what separates a pretty identity from a brand that actually operates and sells.</description><pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate><category>branding</category><category>system</category><author>Fetén</author></item><item><title>No fluff in 2026 — what to demand from your agency</title><link>https://solofeten.com/en/insights/no-fluff-in-2026/</link><guid isPermaLink="true">https://solofeten.com/en/insights/no-fluff-in-2026/</guid><description>The difference between an agency that bills hours and one that bills results, told in five questions you should ask before signing.</description><pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate><category>opinion</category><category>strategy</category><author>Fetén</author></item></channel></rss>